Forging Lasting Connections:
Unleashing the Power of PEOPLE in Public Relations and Business Development
In a society driven by relationships, I have emerged as a true architect of connection, a builder of trust, and a cultivator of thriving partnerships. My journey through the realms of Public Relations and Business Development has gifted me with an unparalleled ability to craft enduring, genuine, and meaningful relationships. With a proven track record as a Director of Public Relations in the Non-profit sector and a Director of Business Development and Community Relations Manager, I am a catalyst for building bridges and fostering a climate of mutual benefit.
Central to my philosophy is the understanding that PEOPLE are the essence of both Public Relations and Business Development. These two disciplines hinge on the art of understanding, engaging, and cultivating relationships – a mastery I have honed through years of dedicated experience. Whether nurturing alliances with stakeholders, clients, or customers, I am adept at fostering environments that facilitate open communication, productive negotiations, and innovative solutions.
At the heart of my approach lies the fundamental belief that PEOPLE are the cornerstone of exceptional client relations. With each interaction, I am driven by the knowledge that a successful partnership is built on mutual respect, empathy, and a shared vision. My proficiency in cultivating relationships has resulted in a proven ability to orchestrate comfortable, collaborative, and productive negotiations, yielding outcomes that serve the interests of all parties involved.
In the realm of marketing, I have harnessed the power of digital and email platforms to craft compelling campaigns that transcend mere promotion – they inspire connection. These campaigns are more than just advertisements; they are invitations to join a community, to engage in a dialogue, and to forge meaningful connections from the very first interaction. Furthermore, my prowess extends to physical marketing materials that serve as the initial handshake, leaving a lasting impression and setting the stage for impactful relationships.
Drawing from my extensive experience, I have discovered that at the heart of success lies the art of PEOPLE. The ability to understand, engage, and inspire is the cornerstone of both Public Relations and Business Development. It is the conduit through which innovation flows, solutions are born, and alliances are forged. As I embark on this next chapter, I am eager to continue harnessing the power of PEOPLE to elevate client experiences, drive business growth, and inspire a world where genuine connections thrive.
Digital Marketing Manager / Event Coordinator
November 2022 - Current
Digital Marketing Manager:
Orchestrated effective email marketing campaigns, crafting persuasive email content, segmenting audiences, and analyzing campaign performance to optimize results and enhance customer engagement.
Oversaw marketing operations, ensuring continuous adaptation of digital and physical marketing materials within the event planning arena to maintain relevance and effectiveness in reaching target audiences.
Social Media Manager:
Managed social media campaigns across platforms including Facebook, Twitter, Instagram, and LinkedIn, driving engagement, monitoring trends, and fostering community growth to amplify brand presence.
Event Coordinator
Regional Community Relations Manager
May 2022 - March 2023
Evaluated current marketing strategies to identify strengths and areas for improvement, implementing changes as needed to optimize performance and achieve objectives.
Facilitated partner meetings and conducted facility tours effectively, showcasing Brighton Recovery Center's services and capabilities to prospective referral partners and stakeholders.
Consistently met and exceeded goals, driving a 200% growth in hospital and treatment center referral admissions through strategic initiatives and relationship-building efforts.
- Developed and implemented community outreach programs and events aimed at increasing new patient access to Brighton Recovery Center, fostering engagement and awareness within the local community.
Implemented strategic initiatives to generate patient referrals from detox centers, treatment facilities, and other relevant avenues in key markets across the region, contributing to the growth and success of the organization.
Developed and executed strategic outreach plans to expand the network of referral sources, leveraging relationships and partnerships to drive patient admissions and increase community engagement.
Established and maintained positive relationships with referral providers and community partners, fostering collaboration and trust to enhance patient care and support services.
Demonstrated a proven track record in developing relationships within the Treatment Community, leveraging connections to facilitate referrals and drive business growth.
Director of Public Relations
(unpaid / volunteer)
(unpaid / volunteer)
June 2013 - December 2014
Director of Public Relations
(unpaid / volunteer)
(unpaid / volunteer)
July 2010 - March 2011