A Decade of Excellence:
Elevating Luxury Special Events to Unprecedented Heights
In the realm of Luxury Special Events, where dreams are brought into reality, my decade-long journey stands as a testament to my commitment to delivering unparalleled and Above and Beyond luxury-class services. With a wealth of experience, I have not only orchestrated exceptional events but also cultivated a legacy of trust, dedication, and masterful execution.
Central to my approach is the establishment of enduring relationships – a cornerstone of success in the luxury events domain. Over the years, I have forged meaningful connections with event coordinators and esteemed companies, ensuring that our community's best interests remain at the heart of every endeavor. This commitment to service is not just a promise but a guiding principle that has shaped my trajectory.
A hallmark of my journey has been the stewardship of teams, a responsibility I have embraced with dedication and finesse. I have expertly recruited, trained, and nurtured staff, leading teams of remarkable scale – over 120 individuals, with direct oversight of 46. My leadership is defined by empowerment, mentorship, and a commitment to fostering an environment where each member thrives.
In the sphere of procurement and purchasing, I have managed the orchestration of multi-million dollar events with a keen eye for detail and a commitment to excellence. From extravagant event tent rentals to elaborate stage setups, I have woven together intricate elements seamlessly, including luxury chair rentals for over 300 guests and sound stages that hosted bands of celebrity status. My ability to manage logistics and budgets ranging from $325,000 to $4.2 million speaks to my proficiency in orchestrating events of varying magnitudes.
The orchestration of weddings and corporate events demands meticulous coordination, and I have mastered the art of managing timetables, budgets, and logistics to ensure flawless experiences. From conceptualization to execution, I navigate the complex terrain with finesse, crafting events that leave an indelible mark.
Moreover, my role extends beyond the office – I am the heartbeat of the event. I have managed the intricate dance of employee recruitment, truck packing, vendor coordination, and inventory management, ensuring that every facet is executed to exact specifications. Through my unwavering dedication, I infuse life into events, breathing vitality and precision into every moment.
As I reflect on a decade of shaping luxury events, I am fueled by the passion to continue pushing boundaries, defying expectations, and crafting experiences that transcend imagination. With a legacy of excellence and an unwavering commitment to the art of orchestrating opulent moments, I stand poised to elevate Luxury Special Events to heights previously unimagined.
Freelance:
Floral Design and Event Production Manager
Floral Design and Event Production Manager
March 2025 - Present
Salt Lake City, Utah, United States
Luxury Event Floral
Designed and executed luxury floral arrangements for high-end weddings, corporate events, and social gatherings, ensuring alignment with client vision and event themes.
Managed full event production lifecycle, including planning, logistics, on-site setup, and teardown, ensuring seamless execution and exceptional client satisfaction.
Collaborated closely with clients, planners, and vendors to conceptualize and deliver innovative floral designs and event installations.
Oversaw sourcing, purchasing, and inventory management of premium floral and event design materials, maintaining quality control and budget alignment.
Directed and led event production teams on-site, including florists, designers, and production staff, ensuring cohesive teamwork and flawless delivery under tight deadlines.
Managed event budgets, timelines, and staffing schedules to optimize operational efficiency and profitability.
Coordinated with transportation teams to ensure timely and secure delivery of floral arrangements and event decor.
Supervised event mock-ups and client previews to guarantee satisfaction before final production.
Maintained a deep understanding of current floral trends and event aesthetics, contributing to the creative direction and brand innovation of Artisan Bloom.
Digital Marketing Manager / Event Manager
Nov 2022 to Present ·
Salt Lake City, Utah, United States ·
Luxury Event Furniture Rentals
• Developed and implemented comprehensive digital marketing strategies for Apex Furniture Rentals, aligning efforts with business objectives to enhance brand awareness, generate leads, and drive customer acquisition.
• Spearheaded content creation and management initiatives, curating high-quality content for digital platforms including video marketing, social media channels, blogs, and email campaigns. Ensured content was compelling, relevant, and consistent with the brand's identity.
• Managed logistics of product design, creation, transport and setup/teardown.
• Worked directly with planners, vendors, hotels and various staff/planners to ensure the logistics, planning, design and setup/teardown of events
• Developed and implemented comprehensive digital marketing strategies for Apex Furniture Rentals, aligning efforts with business objectives to enhance brand awareness, generate leads, and drive customer acquisition. • Spearheaded content creation and management initiatives, curating high-quality content for digital platforms including video marketing, social media channels, blogs, and email campaigns. Ensured content was compelling, relevant, and consistent with the brand's identity. • Managed logistics of product design, creation, transport and setup/teardown. • Worked directly with planners, vendors, hotels and various staff/planners to ensure the logistics, planning, design and setup/teardown of events
Skills: public realtions · Event Marketing · Vendor Contracts · Conference Services · Budgeting · Special Events · Corporate Branding · Marketing · Trusting Relationships · Corporate Events · Brand Development · Sales Processes
Operations Manager / Event Manager
Jun 2017 - May 2022 · 4 yrs
Park City, Utah, United States · Hybrid
Destination Management Company
• Management of inventory:10,000 square feet of luxury event products, valued at over $10 million, ensuring efficient logistics for event inventory movement, placement, return, and storage.
• Profit/loss analysis of inventory, as well as the repair and replacement processes for all products, optimizing cost-effectiveness and inventory sustainability.
• Managed purchase orders with vendors and clients, overseeing transactions ranging from $325,000 to $4.2 million, ensuring timely and accurate fulfillment of orders and client satisfaction.
• Directed logistics operations, including the maintenance, packing, and movement of a fleet of 4 to 16 trucks ranging from 16' to 26' in size, facilitating smooth transportation and delivery processes.
• Led the planning and execution of luxury events, from creation and purchasing to design, setup, and teardown, with an average production cost and financial obligation of $475,000 for weddings and corporate events.
• Spearheaded the recruitment process for a team of 10 to 45 employees, managing hiring, training, and compliance with government regulations (I9, W4, Payroll).
• Managed employee relations in alignment with company policies and government regulations, including the implementation of NDAs for high-profile guests at events, always ensuring confidentiality and professionalism.• Management of inventory:10,000 square feet of luxury event products, valued at over $10 million, ensuring efficient logistics for event inventory movement, placement, return, and storage. • Profit/loss analysis of inventory, as well as the repair and replacement processes for all products, optimizing cost-effectiveness and inventory sustainability. • Managed purchase orders with vendors and clients, overseeing transactions ranging from $325,000 to $4.2 million, ensuring timely and accurate fulfillment of orders and client satisfaction. • Directed logistics operations, including the maintenance, packing, and movement of a fleet of 4 to 16 trucks ranging from 16' to 26' in size, facilitating smooth transportation and delivery processes. • Led the planning and execution of luxury events, from creation and purchasing to design, setup, and teardown, with an average production cost and financial obligation of $475,000 for weddings and corporate events. • Spearheaded the recruitment process for a team of 10 to 45 employees, managing hiring, training, and compliance with government regulations (I9, W4, Payroll). • Managed employee relations in alignment with company policies and government regulations, including the implementation of NDAs for high-profile guests at events, always ensuring confidentiality and professionalism.
Skills: Team Leadership · public realtions · Event Marketing · Success Driven · Business Relationship Management · Hotel contracts · Performance Appraisal · Communication · Sales Management · Accountability · Event Management · Public Relations · Vendor Contracts · Teamwork · Conference Services · Vendor Management · Budgeting · Business Analysis · High Performance Teams · Special Events · Leadership · Interpersonal Skills · Process Improvement · Coaching · Client Relations · Event Planning · Staff Retention · Budget Management · Trusting Relationships · People Management · Team Management · Human Resources (HR) · Corporate Events · Customer Onboarding · Events · Employee Engagement · Written Communication · DMC · Customer Relationship Management (CRM) · Sales Processes
Event Production Specialist
Jul 2004 - Sep 2009 · 5 yrs 3 mos
San Diego, California, United States · On-site
Event Venue
Managed and coordinated Special Events at the San Diego Museum of Photographic Arts.
Managed setup and tear down of special events
Managed the event during the production
Managed and coordinated Special Events at the San Diego Museum of Photographic Arts. Managed setup and tear down of special events Managed the event during the production
Skills: Customer Success · Teamwork · Conference Services · Special Events · Interpersonal Skills · Staff Retention · Trusting Relationships · Oral Communication · Corporate Events · Customer Engagement · Employee Engagement